At over 8km high, Mt. Everest is the tallest peak on the planet. Many adventurers and mountaineers place it at the top of their bucket list. Photographer, traveler and mountaineer Rhonson Ng shares his story and details the process of journeying towards Everest basecamp.

“It all started during my college days. I can say that the Everest Basecamp is on the top of every mountaineer’s bucket list. After 25 years, my dream of reaching the basecamp was finally set in motion with the help of my family, friends and sponsors; Fujifilm Philippines and MX3. With this, I planned a three-week journey to Nepal and began climbing the highest mountain in the world.”

Having set his plans in 2017, and with the motivation from friends and family, Rhonson took his first steps into accomplishing one of his lifelong goals. “I’m not getting any younger too, and I want to enjoy.” He added.

He first began by flying to Nepal’s capital, Kathmandu. From then, he went on to Ramechapp, and then onto Lukla – the world’s most dangerous airport (famed for its extreme landing and harsh landscape surrounding it).

The nine-day journey involved a series of treks to different camps and settlements. An incredible, but taxing journey, he had to set days specifically for adjusting to the change in climate and altitude. Despite the amount of preparations, guide assistance, conditioning and loads of information, Rhonson recounts the change in altitude as the biggest test in climbing so far – affecting breathing, eating, sleeping and mental wellbeing all at once.

“Day six was Pangboche to Dingboche. Dingboche was at 4260 meters, and I’ve heard so many stories of climbers getting airlifted due to altitude sickness. At this point, I could feel the height affecting my breathing and causing minor headaches too.”

As with every great adventure, it wasn’t just the climb or process that made the journey, but also the people he met and the culture he experienced along the way. From finding a helpful local guide to befriending various climbers, stress was alleviated as relationships were forged and hardships were shared. Various aspects of Hindu and Buddhist culture dotted the landscape too, including many prayer flags and shrines.

On the day of April 28^th 2019, Rhonson Ng finally reached the Mt. Everest Basecamp at 11:30am.

Another tick on his bucket list, he finally achieved his goal of reaching the basecamp of earth’s highest peak.

“As a travel and adventure photographer, the best parts for me were the breathtaking views of the mountains. You’d realize how small we are too from up there.”

“I would definitely encourage my fellow Pinoys to experience it, especially if you love adventures and mountaineering,” Rhonson says. With many places to go and even more sights to see, he urges travelers out there to keep traveling and sharing experiences with their peers. “It’s a privilege if you have the resources and time to travel. Not all you can do it, but those who can, will always share sceneries and stories. Keep the adventure alive within you.”

On adventuring – 5 tips to get you prepared        

Do your research:

Research lies on top of the priority list. The internet is a bountiful place full of guides for all aspiring and experienced climbers out there. Through this, you know how to equip yourself, know what to bring and learn some handy tips from veteran climbers. Background information always comes in handy too!

Train hard:

After mentally preparing for your next adventure, physical training comes next. Climbs and hikes are arduous but rewarding journeys that require fortitude. Cardio is an absolute must, followed by lifting in order to build up stamina and muscular endurance. Depending on the destination, acclimatization training may be needed (especially when traveling up mountains).

Stay nourished and hydrated:

Food, hydration and a steady amount of oxygen are essentials in sustaining the body. Consider hearty, high energy foods and temperature regulating fluids (especially water and tea) as a lack of nutrition and oxygen can lead to depression and proneness to sickness.

Go at your own pace:

Things are always dangerous when rushed, resulting in things like exhaustion and extra stress. Adventures always take a physical toll on the body, so go at your own pace in order to minimize the damage.

Have fun:

As with all good adventures, it’s not the destination that’s rewarding, but all of the sights and people you see along the way. Interact with the locals, smell the flowers and be sure to take some nice photos to savor the experience!

For more information on mount Everest, visit the Nepali Tourism website.

Rhonson NG is a traveler, adventurer and photographer based in the Philippines.

View his photography on Facebook.

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By Dr. Rex Venard Bacarra

I stayed hours after my shoot, astonished by the realization that Illustrado is doing the 300 against a multitude of storms and tempests, highlighting other people’s achievements while remaining in the background without conceit, and not for any other reasons, but that it is worth doing it.

Right on the dot, I arrived.

What was magical, if not surreal, was the conscious appreciation that I was there for the photoshoot of a magazine known for its flawless reputation. And reputation, for people who are honest, is not just something. It is everything.

Alwee Villarosa’s fragile silhouette, creased by the embers of a dying cigarette held at the tips of his fingers, between exquisiteness and discomfort, loomed largely. Crushing the butt in the ashtray, he welcomed me with the now-familiar La Sallian, sing-song accent, “Dr. Rex, I missed you.” Kissing me on the cheek, he whispered rather nonchalantly, “Welcome to the photoshoot of the grandest and the biggest issue of Illustrado Magazine, the 300 Most Influential Filipinos in the Gulf, the Legacy Edition.” I chuckled. I thought that was a mouthful. Or rehearsed. But it was Alwee, whose brilliance, fragility, and pedigreed stance are a weapon. Every time he asks, I cannot say no. It doesn’t matter whether the request is mundane, or one that will proverbially rain on my parade. I. Cannot. Say. No. I simply drift on his sidewalk.

He pointed me to a small door that opened, jaw-droppingly, to a massive beehive of photographers, models, assistants, and some who were deigned worthy of being in the 300, ready to take their share of the spotlight.

“Please wait for a while,” prompted Ms. Rony Aquino as she planted another kiss on my cheek. Her deep, rounded voice echoed with the gentle precision of someone who grew up in the military but realized that she is a nourishing mother. So, she left. For good. Untinged by regret.

Fiction. Of course. But that’s how I imagined her life story to be.

I didn’t mind. I was awed by how bustling the venue of the photoshoot was. Klieg lights complemented the massive white backdrop, accented by colorful but muted strips of camera lights. I watched them come – the trailblazers and thought leaders – and go – the tastemakers, and game-changers – with smiles waving like a pendulum in front of me, one person to another. Wherever I turned my head, excitement and glee were plastered on every face. It was as if they unearthed something invaluable like an heirloom found; it was as if an approving nod was finally bestowed upon them lesser mortals by some feared and mysterious gods. It was as if an opportunity of this type would never happen again for the tides could change, or the gods might decide to look somewhere else, unflinching in their decision, uncaring of the mortals’ pleadings.

The gentle and bespectacled patriarch with the youthful haircut, Mon Benitez, shook me out of my ponderings. The warmth of his voice couldn’t hide the colossal undertaking that the number 300 demanded. But I still have yet to see Mon shaken, or unnerved, or petrified. His calm demeanor helped held together 13 years of publication across 131 issues. His taste discriminates. His elegance enthralls. Now, this! 300 personalities given the poshest platform to inspire. To the uninitiated, the previous yearly 100 is aspirational. To the weakling, the current 300 is death-defying.

He pointed to the direction of his other half, the Matriarch whose attention-grabbing huge earrings were no match against her undeniable eloquence. She was busy interviewing Illac Diaz, whose Liter of Light project made him meaningfully famous than being an actor. She was in her element, exchanging ideas peppered with opinions that were sometimes acerbic, often encouraging, but mostly satisfying. Paradoxical, she is. She could be caring for one minute and intimidating the next. What is consistent, aside from her vision to help global Filipinos flourish, is how well-put she is: statuesque both in dignity and beauty. I consider her to be the face of Illustrado, for she has that rare combination of the savvy charm of Machiavelli, the greatness of Ozymandias, and the sublimely-intentioned advocate of all things Filipino. Projecting this bigger than life persona yielded her power, and she could gather the moneyed, the intellectuals, the moneyed who are also intellectuals, the selfless and the pretenders, the accomplished, and the wannabees, to where others could only dream of. Yet, she can be very vulnerable, easily hurt by the people she loves. She is truthful to those she values, her words often unvarnished, and she told me once, “they come from a good place in my heart.”

I didn’t want to disturb her, so I approached the visibly tired but still, and always, upbeat Paolo Gabriel Benitez, whom I usually mistake for his brother, Antonino Benitez. Postdating the generation that started Illustrado, I could surmise with the abundance of parental semblances that the premium Illustrado blood will continue to flow, that the legacy will remain steadfast, probably will even creatively push the boundaries of potential reform yet remain deeply-rooted in their parents’ DNA: championing the world-class Filipinos. Theirs is a family that dances between progressivism and the value-laden traditionalism, where “work hard and keep your mouth shut” mentality is frowned upon. And, luckily enough, the two greatly benefitted from their parents’ public intellectualism, resonated in their love for high aesthetics and constructivist art. In hindsight, between the two siblings, it’s Paolo who is increasingly becoming the mother. The more I interact with Paolo either in person or personal chats, the more I see – feel – Lalaine in him.  But my spirit is kindred with Antonino’s. Like mine, his heart thumps words. A self-effacing TEDx speaker who’s impressively trilingual, his abstractions inform and persuade, a feat that few in his generation could claim.

I was curious to see how the small team behind the formidable Illustrado Magazine was able to gather these distinguished personalities, let alone the team of world-class photographers. It is not uncommon to see in every Illustrado event the award-winning Rozen Antonio who stuns and dazzles as a sought after fashion photographer; the debonaire Jef Anog, an accountant by profession who found his passion in glamour photography whose exhibits are as acclaimed as the muses he photographs; the dynamic Ace Reyes, whose works include many of the most respected brands in the UAE; the well-respected and extraordinary visual storyteller, Donell Gumiran, whose evocative portraits and travel photographs earned him numerous awards from all over the globe; the youthful Bethoven Filomeno who made a debut in this issue, whose works have been featured both in local and international magazines and is also an educator by profession; the international photographer Alex Callueng, whose editorial and commercial masterpieces landed on the pages of Vogue Arabia and Harpers’ Bazaar ME among notable others; and there’s Eros Goze, who photographed dignitaries, celebrities, models, leaders, and ordinary persons who have stories to tell, earning him the moniker, ‘The People’s Photographer.’

Then there’s the fashion crew – the forecasters, the trendsetters, and the stylists – the industry’s giants: The MetroSapiens – Khel Recuenco and Ivan Cabatit who are certified University of Arts London Personal Stylists and co-founders of Style Curators-Dubai; Central Saint Martin’s London certified Gweys Soriano had styled the likes of Celine Dion and German-Turkish actress Meryem Uzerli; make-up artist Mau Piodena IV, whose clients also include both local and international brands; Ron Babao and Jaemie Limbo, who handled significant brands in the industry; the nuanced Hyku Desesto of Hyku D Photography, a good friend of mine, who has collaborations that are the envy of many- Vogue Arabia, Burberry, D&G, and Netflix, to name a few; and then there’s Melon Quinzon Perez, the top-notch director whose obsession for challenges won her several directorial and film awards at the Emirates Short Film Festival.

For this Legacy Issue, they came in full force, willfully. They came asking nothing in return, for they knew what Illustrado aspires for. They see the whole picture, not just the magazine’s mythologized glory. They understand what it collectively represents, not just their own accomplishments. Artists, by their very ethos, are always willing to support the worthwhile because they knew that selfless contribution yields the most profound joy.

On the one hand, it is believability. Believability breeds credibility. Credibility stems from truthfulness. It is not surreal but divine, not uncanny but sublime, to say that Illustrado is truthful, credible, and believable. If not, it won’t be able to gather exceptional talents and world-class achievers in one room. If not, it won’t generate a sense of urgency and enthusiasm from those selected. If not, its popularity will be an offense to what is good. The fact that it isn’t and bitter haters are but a dime, people know in the privacy of their hearts that nothing is more believable among Filipino lifestyle platforms in the Gulf in existence today than Illustrado itself.

On the other hand, is its philosophy. When I first saw the magazine, I immediately grasped what it wanted to become- to promote the Filipino identity in a distinctive approach: glossy, premium, and sincere. A social enterprise, the team calls it, and not your usual gossip-mongering and click-baiting vulgarities. It aims to nurture genuine Filipino talents and recognize achievements. It inspires; just read its content. It amazes; just feel how premium it is. It encourages; just watch its journey and how it opens the doors to those who dream.

True, the journey to 300 is an act of magnanimity. 100 has become limiting as more Filipinos, some inspired by the examples of the hundred, are creating impact. Yet, to a team of six, the task could be daunting. I would imagine bloody days and nights conceptualizing, brainstorming, deciding, gathering, seeking, asking, and editing. Artists and intellectuals don’t necessarily see eye to eye. The former are generally emotional—the latter, rational. Emotions could run high, and certain holes could gape. Such could be the narrative of the journey that led to 300.

But it isn’t.

Illustrado Magazine permeates a positivity of the genuine kind. Its sincerity is but an overflow from the team. The outcome does not contradict the source. It is of high quality because the team is. It is positive because the team is. The Legacy edition is bound to be amazing because the team and its extended family are.

I stayed hours after my shoot, astonished by the realization that Illustrado is doing the 300 against a multitude of storms and tempests, highlighting other people’s achievements while remaining in the background without conceit, and not for any other reasons, but that it is worth doing it.

I left. Not right on the dot. But my thoughtful experience made it even more magical. Even more surreal.

DR. REX VENARD BACARRA

Professor of Philosophy at the American College of Dubai, multi-awarded educator RexVenard Bacarra says of himself – “I may be bad in folding a fitted sheet and horrible in parallel parking.  But, I am excellent in chewing the maggots of the philosophical universe.  Maybe…”  True to form, this modern-day ‘Filosopo Tasio” shares with us his thoughts on a myriad of relevant topics – this time, shedding light on the team and the intentions behind the much-celebrated Illustrado initiative.  Follow Dr. Rex Bacarra on Twitter: @rexbacarra

CREDITS:

Team Illustrado (L-R): Paolo Gabriel (Content Associate), Rony Aquino (Community Mgr), Lalaine Chu-Benitez (Editor-in-Chief), Ramon Benitez (Creative Director), Alwee Villarosa (Features Editor), Antonino Benitez (Content).

Photo by Jef Anog; Shot at Vast Vogue Studio – Dubai
Stylists: Metrosapiense – Khel Recuenco and Ivan Cabatit; Gweys Soriano; Hair, Make-Up and Grooming: Mau Pinodena IV; Lalaine’s Custom Dress: Angel Villiar de Jesus – Marocha-Ricci, Dubai

Read more about the Illustrado 300

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

Watch the Live Reveal of the 300!

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Global Green Architect & Humanitarian

Very few would be able to achieve what he has accomplished in their entire lifetime. And an even rarer set could say that they have put their own stamp across 40 countries in the world, including the planning of the city of Dubai.  But legendary architect, urban planner, and humanitarian Felino “Jun” Palafox Jr. takes it all in stride with the utmost gratefulness.

“I was very fortunate to lead, coordinate, and be involved in projects across 40 countries in the built environment through architecture, urban planning, master planning, urban design, and environmental planning, among others in our country, Dubai, and the rest of the Gulf.” He says. “The buildings, cities, and communities I have planned and designed and help develop are sustainable, resilient, connected, walkable, bikeable, safe, convenient, cross-income and cross-generational that integrate places to live, work, shop, dine, and worship with healthcare and wellness centers with some 24-hour cycle activity centers.”

As part of his lasting legacy, he shares his learnings through publishing books, over 700 articles, as well as doing lectures, presentations, and speeches, both locally and internationally.

An architect for humanity who has also championed the creation of dwellings for the underprivileged around the globe, he hopes to be remembered as a Global Green Architect.  He says. “One of my key principles is people first or social equity followed by planet earth or the environment; profit or economic prosperity; and then culture, history or heritage, and inter-faith spirituality. Every project I worked on should be Pro Deo, Patria et Terra — for God, Country, and Planet Earth.”

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

________________________________________

Felino Jun Palafox Jr.

Architect, Urban Planner, Humanitarian

Photo by Andre Son

“Plan and design a garden city out of the desert.  A pacesetter city that will lead, and not be led.” In 1977 architect and urban planner Felino ‘Jun’ Palafox, Jr. and his team were given that mandate by the late Sheikh Rashid bin Saeed Al Maktoum of this flourishing city by the creek.  Over forty years on, Dubai, the place that he helped built stands proud as one of most illustrious and progressive places in the world.

Very few men have the honor of being a part of planning and building something as exceptionally significant as a city that is admired across the globe. Palafox is one of those rare people.  Handpicked and appointed as Senior Planner under the Dubai Municipality back in the 70s, at 27 he was the youngest and the only Southeast Asian member of the multidisciplinary international team of architects, planners, engineers, landscape architects, and designers, tasked with the urban planning, architecture, and environmental design of Dubai.

After leaving the city in the ‘80s, he together with the team he formed under Palafox Architecture and Palafox Associates (PALAFOX), have gone on to do projects in 40 countries: 1,557 projects for architecture and design of 14 million square meters of building floor area, and 27 billion square meters of planning for the past 29 years.   Through the years, he also kept coming back to Dubai to do architecture and master planning projects, while also working for the SM Group and the Ayala Corporation.  Currently, among their other projects elsewhere in the world, the Palafox team are planning and designing a hotel mixed-use project in Dubai. Palafox was also a speaker at the international conference of the Council on Tall Buildings and Urban Habitat (CTBUH), held in Dubai last October 2018.

He shares of his special connection to the city, “Every time I go back here, I am so inspired and grateful that I was part of the urban planning and architecture of Dubai. There is so much “psychic income.” I shared my education, experience, and expertise. Today, I go to Dubai to share and learn.”

Professional and commercial successes aside, Palafox is a fervent humanitarian. Working with organizations Gawad Kalinga, Urban Poor Assoicates, Tzu Chi Foundation among others, he and his team help build dwellings in the Philippines and abroad for typhoon and earthquake-stricken communities, as well as for indigenous people and informal settlers.  This, among his other advocacy works are part of what he calls “architecture for humanity” – in essence providing architectural solutions for humanitarian crises.

Espousing the concept of “psychic and/or spiritual income” as something more fulfilling than just monetary rewards, Palafox shares, “We show our gratitude to the Chief Creator by using education, expertise, and experience towards the good stewardship of His blessings.”

……………………….

Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography,  Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.

Browse the digital issue of Illustrado 100 Most Influential Filipinos of the Gulf 2018

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By Excel Dyqiangco

With the COVID-19 pandemic severely hurting many companies worldwide, small-to-medium enterprises (SMEs), are among the worst hit.  While governments tackle the complicated job of re-opening the markets while cases still continue unabated, the question remains: how can small businesses with limited resources recover? The answer is critical as small businesses account for two-thirds of the globe’s jobs and half of its GDP. In the UAE, this translates to more than 98 percent of the total number of companies operating in the country, with SMEs contributing 52 percent of the non-oil GDP.

“When this crisis hit, the majority of businesses were concerned about keeping their employees healthy and secure, which means providing them their daily needs,” says corporate law expert Atty. Barney Almazar. “The government has made a directive showing what we can do and what we cannot do, but of course, this is within the prerogative of the employer.”

So, during this time of crisis, how are SMEs coping in the UAE, and what can entrepreneurs do to rise above the challenges? Illustrado hosted a livestream discussion amongst entrepreneurs and business leaders from a variety of sectors to get valuable insights that SMEs can learn from, and here are the main points.

Watch the full livestream here: 

1. PROTECT YOUR PEOPLE AND KEEP IN TOUCH WITH PARTNERS

a. Take care of the health and welfare of your workforce.

“We want to make sure that they are safe and well taken care of,” says Ishwar Chugani, CEO and Managing Director of Giordano Middle East, which operates over 200 stores in 23 countries from their headquarters in Dubai. “At this point in time, I communicate with them, and I have to make sure that everyone is okay. Although expenses continue, we are looking at paid salaries this April – the important thing is we have to make sure that they have enough to live and survive.”

“I am where I am today because of my people,” says Chugani.  He also cautions entrepreneurs from making drastic decisions in laying off staff, mindful that the markets and businesses are set to eventually re-open. “To get new people and to restart would be more expensive. We just need to focus on getting things done and then restart.”

Mary Jane Alvero, Group CEO of Prime Group, leading quality and compliance solutions provider in Asia, Middle East, and North Africa, meanwhile, admits that they weren’t affected much in this pandemic because they are into the construction business and laboratory services. However, Alvero says that they have created a centralized emergency response team related to the outbreak. “We believe that in this way, we could protect our customers and at the same time, we could protect our people,” She adds that part of their business continuity plan is to minimize the visitors, test consultants, suppliers, and customers.

b. Reskill your employees or reassign and redistribute tasks in response to the current market situation.

Adopting to the current situation in some cases requires teaching your staff new skills, or reassigning them to handle other functions.  According to Iman Suguitan, Founder and Managing Director of Ahsant Premium Hotel Supplies and Co-Chocolat, “Those people who used to deal with sourcing leather, for example, are now re-deployed to deliver chocolates,” says social entrepreneur Iman Suguitan. “We focus now on enhancing the customer journey, the customer experience like re-skilling. This is important even when the pandemic first blew up in China, So what we did was to keep everyone busy, and I think we are adapting.

c. Allow your employees to work from home.

Atty. Barney Almazar, a partner at Gulf Law, says that for both parties to make this current situation work, employers can just make their employees work from home. This is a win-win situation since the businesses would still be earning money while at the same time, providing salaries to their employees.  At the time of writing, in Dubai, private sector companies are allowed to have only 30% of their workforce in offices, the rest have to work from home.

d. If salary cuts or unpaid leave is unavoidable, do it lawfully.

Atty. Almazar says that if paying full salaries for employers is not possible, employees may be asked to go on unpaid leave, or given salary cuts.  He explains, however, that this should be mutually agreed upon.  “The Ministry of Human Resources and Emiratisation (MOHRE) has given a form which they could easily download and have to sign – together with their employer – if they agree on unpaid leave or a temporary reduction of salary,” he says. “In this way, parties are both protected. We also try to advise our clients to have an amicable settlement, but if they can’t agree, then the company has two options: to keep them under the payroll and pay them under the contract without reduction, or they can just let them go. For the employee who has been let go, think of options. If they are let go, they could look for another job when the lockdown is lifted.”

e. Communicate openly with your staff and partners and share challenges.

“I do believe they are their heart and soul of the company,” says Albert Tranquilino, the Managing Director of Darcey Flowers. “I secure their future. Although we stopped operations, we use this time to be calm and to add some best value to our company. We try to be more creative and innovative, and productive too. I was also able to use this time to speak with my business networks and suppliers just to send my greetings, especially during these trying times.”

What Can Small Business Do to Cope with Covid-19?

2. MITIGATE LOSSES AND TAKE ADVANTAGE OF AVAILABLE RELIEF

a. Take advantage of whatever relief packages are available to help liquidity. Talk to your bank.

The UAE Central Bank has recently announced a Dh256 billion Targeted Economic Support Scheme (TESS) to equip banks to extend support to private sector companies and individuals affected by the crisis.  Entrepreneurs are advised to talk to their banks to see how they can benefit from the initiative, whether in the form of loans, deferment of payments, or other support.

“When it comes to renegotiating with the banks, we are classifying the situation of the client,” says Atty. Almazar. “There are those without any default, and that means they have higher chances of having favorable restructuring terms and conditions. However, those who have issues with the banks can also renegotiate. There will just be additional things that we will have to do to prove to the bank that they can cope, considering the situation.”

b. Check out government stimulus measures that can help reduce the cost of doing business and also simplify processes.

Among many other measures to ease business in the emirates, the government has also suspended the collection of administrative fines, and for companies with up to 6 employees, there is a reduction of work permit fees. Foreign companies, moreover, can apply a refund up to 50% of the bank guarantees they have paid for each of their employees, so that will be a big help on their cash flows. Those who are in trading have a 20% refund on customs duty paid for goods being sold in the UAE, according to Atty. Almazar.

The government is also giving extensions in renewing licenses, fines, and penalties, depending on which free zone the company is registered. Sharjah is offering an extension of up to 3 months for fees, and also condone fines at the start of the year. Dubai has several free zones that give a form of discount when license fees are paid in advance, so somehow this will also be beneficial to the cash flow. Other emirates are providing an extension, and the accumulation of fines has also been suspended.

“SMEs can also pay their license fees on installment,” says Atty. Almazar. “The surcharge per installment payment has been waived so this would be very helpful for businesses. They can make a staggered payment.”

Edwin Duria, Managing Director of Play Middle East Business Consultancy and Ambassador of Business Network International (BNI), adds that despite the lockdown, authorities are working online. “Businesses can renew their license online and work on different structures and promotions,” he says. “All they need to know is to check it. The discount depends on the structure and the activity and that the options depend upon the structure.”

c. Raise money by selling off non-core assets.

For companies under tremendous financial pressure, especially those faced with having to lay off employees, Atty. Almazar suggests looking at non-core assets that they have, which they can use to augment their cash flow. He said, “Just last week, we did some asset swap where we sold some of the assets of the companies so that they would be free of debt, and that they would be in a better position.”

d. Negotiate with landlords and suppliers to get more convenient payment terms/relief provisions.

At a time when most businesses are under tremendous pressure, it pays to talk candidly with your landlord and suppliers to strike a deal that will allow for business continuity and would help out both parties.  “If you have a difficult time paying, the court can mitigate the situation, lessen the rent or impose that the tenant pays the rent,” says Atty. Almazar. “But that has to be in court.”  He emphasizes that it’s in the best interest of both parties to negotiate and have a mutual agreement that will help and benefit one another.

With the imminent opening of shops around the emirates, Ishwar Chugani says part of their priorities is to discuss with the shopping malls and various retailers on what they can do for the tenants and what options they can offer, considering that it will take time for consumers to feel comfortable again to go shopping – even if businesses open tomorrow.

3. PREPARE FOR THE FUTURE AND KEEP AN EYE FOR OPPORTUNITIES

a. Use this time to learn and plan for recovery – how you will operate when the lockdown is done.

Mary Jane Alvero, shares, “We have established a business continuity plan that has given us the vision for the next six months. Every week, we regularly review this and see if it needs changes since there are new regulations every day. Even if we already have a short-term plan, we make it a point to update what we are going to do since our projects are related to the government.”

b. Covid-19 will not go away overnight, and as a result, consumer attitudes and preferences, as well as new consumption models are on the rise.

Even after the lifting of lockdowns, and as markets reopen slowly, it is understandable that people will be uncomfortable to go out of their homes for fear of getting the virus. Businesses need to learn and adjust to these new circumstances.   As an off-shoot of the crisis, there will be a growing preference for contactless operations, home services, work-from-home, as well as the continued rise in e-commerce.

“The situation post-COVID will be very different,” says Chugani. “We have to be ready for it. It’s going to be a bit contactless; people will still have a lot of fear going out. People will have a lot of fear about meeting other people. But we are also looking at new business opportunities. We need to have a very different mindset. We have to start and reset based on the new economy.”

Joan Tuaño, Culinary Head at their family enterprise La Carne Premium Meat, says business is doing well, with people staying at home and opting for home-cooked meals.  She shares, “We transformed to a delivery-only shop,” she says. “Lucky enough, we have already set up our online store way in advance. We just had to tune out the physical aspect of our store, and we had to just focus on the delivery. Now we deliver across the emirates. Interestingly, we have turned into something beautiful, and now we are managing customer expectations.”

Iman Suguitan, also emphasizes on the importance of enhancing online channels, “It’s good that we have our online shop for Co Chocolat and that we are also active in our Instagram accounts.”

c. Keep an eye for new opportunities resulting from the new reality.

Despite the current crisis and uncertainty in the markets, these entrepreneurs are positive that there are still opportunities for SMEs. Duria, whose company helps in the establishment of businesses in the emirates, shares, “There have been a lot of licenses, especially in the freelance businesses, as well as new companies related to IT, web designing and e-commerce. This is the trending activity because of the lockdown. Visa-wise, we are gathering a lot of info, collaborating with lawyers, monitoring news from the government, and gathering a lot of deep info so that we can spread information not only to my clients but to the community. We are very busy right now doing some collaboration, preparing our relaunching after all the COVID situation is over. We are learning a lot online, and we are using this opportunity to learn, strategize, and collaborate with our network.”

Alvero, meanwhile, plans to expand her business moving forward.  She adds, “I am positive that whatever is happening now, there will be a lot of opportunities that will come up in the future. More entrepreneurs will come in the future because of this crisis. For our discovery plan, we are also coming up with a new business expansion that will be under the group. We will go to the manufacturing side.”

4. DETERMINE THE “NEW NORMAL” AND HOW YOUR COMPANY WILL ADAPT OR PIVOT.

With this current situation, how do SMEs expect to operate in the near future? According to Duria, people will continue to use online technology for even more extensive communication seven after Covid-19. “We have never used Zoom before, but now we are using a lot of that. I believe that we will use this and other methods of online communication regularly for our businesses,” he says. “Transaction-wise, however, I think everything will go back to normal once the government goes back to normal work.”

For Tuaño, what is happening is a very humbling experience for everyone and has changed a lot of people. She adds that with this crisis, businesses should think more about how to become more sustainable. “Is your business environmentally and socially sustainable?” she asks. “Is what you are doing something that people need for basic living? Are you able to adapt to the needs of the people? We need to go back to the basics. This is the time that creative modeling starts to happen. You can have the time to sell your unique proposition. I think it is going to be about simplicity and quality – less is more.”

“We have learned a lot from this crisis,” says Alvero. “After analyzing the impact of this crisis, I believe that it is high time that we diversify our businesses. The most important thing about this crisis is that you learn how to give importance to every detail that happens in our personal life, in the business, in our careers, and in the community. In the end, we all have to give back.”

Atty. Almazar says after the COVID-19 crisis, they still see a lot of remote work, which would stay for around 4 to 7 months after the government has relaxed the measures. According to him, there will be a lot of government spending, and that banks, meanwhile, will be working on helping to restructure industries like the tourism sector, helping it to adjust according to the new needs of the customers.

“The new norm that we will be seeing is that people will still continue to work on their businesses, but in different ways,” he says. “There will be improvements. For example, now you can notarize your documents through video conferencing. These changes can also be carried on after we have normalized. We get the best things out of this situation, use them and move forward.”

Suguitan adds, “If you can’t go outside, go inside. This situation is a good time to be quiet and reflect. This is not to create fear but to create a sense of calm that there are more important things than what we used to take pride in before.”

Watch the full livestream here: 

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Shot for Illustrado Magazine

Photographer: Irvin Rivera
Photography Assts: Phill Limprasertwong, Isaac Puno
Stylist: Jihane Sy
Make-up Artist: Erik Torppe

Hairstylist: Nina Jo
Model: Diana carl
Location: Hollywood, Ca

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Find more fashion and beauty Illustrado Life. 

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Social Entrepreneur, Global Changemaker

Illac Diaz, through Liter of Light, the first global Filipino NGO which he has founded, has brought light to millions of poor families across the globe, and in doing so has also advocated a more progressive narrative for the Filipino people – that of a benefactor nation well capable to contribute solutions to the problems of the world.

A social entrepreneur and campaigner for progress, Illac has developed sustainable technology, bringing solar – powered illumination to impoverished families with little or no access to electricity. His grass roots platform which has hubs in 30 countries, and is supported by some 1,400 volunteers has lighted some 1.5 million homes across the world.   Liter of Lights’ open source technology has been recognized by the United Nations and is also used in some UNHCR camps.  The foundation has also received the St. Andrews Prize for the Environment (2016) and the World Habitat Award (2014-2015).  In the UAE, Illac has received the Zayed Future Energy Prize (ZFEP) in 2015 and facilitated a world record ‘The Largest Environmental Sustainability Lesson’ with the support of the ZFEP.  He is set to showcase Liter of Light’s initiatives at the Dubai Expo 2020 as one of the grant recipients whose work will be showcased at the landmark event.

From creating sustainable solutions to igniting a worldwide movement, Illac Diaz tirelessly works to help the impoverished while demonstrating that the Philippines is an innovative nation, and its people, a globally competitive force that can lead.

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

Illac Diaz – 100MIFG 2019

A campaigner to bring a better life to the poor of the world, Illac Diaz has quite literally become the bringer of light not only to regions across the Philippines but to communities across the globe. Through his global grassroots movement, Liter of Light, he has brought simple and sustainable technology providing solar-powered illumination to impoverished families with little to no access to electricity.

Illac’s work has inspired and united an international group of volunteers which helped him install over 350,000 recycled bottle lights in more than 15 countries, since 2011. Drawing towards the final quarter of 2018, he began his most significant international journey called the ‘Voyage of Light.’ Backed by the United Nations Sustainable Development Goals, it is the largest Filipino–led global campaign, set to travel across the seas to countries in the Asia Pacific, Africa, and South America in collaboration with the Japanese organization, Peace Boat.

Among his other notable endeavors, Illac’s project won the Zayed Future Energy Prize (ZFEP) in 2015. With the support of the ZFEP, he also set the world record for the ‘Largest Environmental Sustainability Lesson.’ The project done in collaboration with hundreds of young students in the UAE  produced a solar portrait for the Year of Zayed utilizing over 1400 solar lanterns.  Filipinos in the UAE have even more cause to celebrate Illac’s work which is slated to be showcased independently during the landmark Dubai Expo2020 event.

A shining beacon for the rest of the world, Illac thoughtfully, but also simply summarizes his sentiments behind his advocacy. “With great privilege comes great responsibility.  And I was living too well when so many people were not.  So, I started simplifying what I want for myself, because I really didn’t need much, and started focusing on really sharing what I had.”

Read more about Illac Diaz on Illustrado Most Influential Filipinos of the Gulf 2018

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Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography,  Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.

Browse the digital issue of Illustrado 100 Most Influential Filipinos of the Gulf 2018

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CONSUL GENERAL PAUL RAYMUND CORTES

Dubai, UAE

Consul General Paul Raymund Cortes epitomizes the best of the Pinoy spirit as a leader who is optimistic, hardworking, compassionate, and selfless – and the UAE’s entire Filipino community can attest to this without hesitation. Beyond fulfilling his role in the diplomatic service, he has worked tirelessly to support the community through a diverse range of avenues.

In 2019, under his leadership the consulate was able to help over 6000 Filipinos in Dubai and the Northern Emirates from January to November alone, extending court assistance, facilitating hospital services, and police station and jail visits through assistance to national services. Beyond consular duties, and with the support of community volunteers, he has spearheaded initiatives in the areas of education, sports, arts, and culture, not only to foster a stronger sense of community camaraderie but also to uplift the status of the consulate is a venue for learning and Pinoy pride.

The year also saw some of the most memorable milestones for the local Filipino community.  One initiative that Consul General Cortes helped realize was the illumination of the Burj Khalifa – the world’s tallest building, as well as the Dubai Festival City, with the flag of the Philippines during the Phil Independence Day celebrations.  It was an occasion of sheer Pinoy Pride which stood to symbolize the UAE’s recognition of the Filipino people, as well as the strong ties between the two countries.   The same occasion also saw the biggest Filipino gathering in the history of the UAE, at the PID 2019 celebrations attended by some 50,000 kababayans from Dubai and the Northern Emirates.

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Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Check out our recent candid unfiltered interview with Con Gen Paul Raymund Cortes in Illustrado Talks:

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

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ILLUSTRADO MIFG 2018

Consul General Paul Raymund Cortes

Dubai & Northern Emirates

Juggling his time between improving services and operations at the Philippine Consulate General in Dubai and Northern Emirates, whilst performing his duties as the most hardworking supporter of the local Filipino populace, and inevitably playing the role of de facto problem solver for some of the most challenging expat issues, Consul General Paul Raymund Cortez has closed yet another productive year with a resounding vote of confidence from the people he so diligently serves.  UAE-based The National newspaper referred to him as the “The Filipino who will never leave a fellow kabayan behind” – in their feature entitled UAE Portrait of a Nation, published in November 2018.  And quite rightly so, because the Filipino community in Dubai and the Northern Emirates have been blessed with his kind of involvement and enthusiasm which has not been seen previously in these parts.

Con Gen Paul has always had a heart for supporting Pinoys across the country, and with the support of his leadership team composed of Vice Consul Marianne Bringas and Vice Consul Elizabeth Ramos, his beneficial programs barrel through to 2019.   These include more effective and efficient consular services; more proactive engagement with the community on sports, as well as revitalized programs for the youth via the Philippine schools;  the continuation of vigorous economic and cultural programs, as well as initiatives on business and entrepreneurship in coordination with the Philippine Business Council of Dubai; and a deeper engagement with the UAE government authorities.

Always pushing to serve and to underline Filipino excellence in the Emirates, he affirms, “Things always get better.” With the growing, dynamic Filipino presence in the region and on the international field, he views the current moment as the perfect vantage point from where we could all aim for even more progress.

He urges to “Continue working on improving your skills, talents, and knowledge and strategize the road towards entrepreneurship.”

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Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography,  Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.

Browse the digital issue of Illustrado 100 Most Influential Filipinos of the Gulf 2018

100 Most Influential Filipinos in the Gulf: Consul General Paul Raymund Cortes – Trailblazer

He’s easily the busiest Filipino in the emirates.  With almost all of his waking moments spent in the service of the people, it’s typical to see him whizz through, albeit thoroughly, his duties as a diplomat, as well as pull in double, nay, triple, maybe even quadruple duty during the weekends to fulfill his obligations to the community.  He also finds the time to write a column to inspire Pinoys via Illustrado on a regular basis.  But for Consul Paul Raymund Cortes super public servant and all-around ‘rockstar,’ it’s just how he chooses to serve.

He reflects, “I would like to be a positive role model for my children, showing them in practice what it means to be a leader of the Filipinos here; what it means to be an inspiration for Overseas Filipinos to continually improve themselves and keep competitive in the global arena, and what it means to be a God-fearing soul in this sea of humanity.”

On top of his drive towards continually improving the Consulate General’s service to the community, Con Gen Cortes is most upbeat about other achievements in 2017.  These include the staging of Dubai Dubai Musikahan which opened doors for Filipino artists, the partnership with Filipino Educators in providing pyscho-social training and services to the PCG staff, as well as their enhanced partnership with the community in mounting events that focus on Filipino communal spirit in Dubai.

With his work intended to inspire, the Consul General says, “I hope Filipinos here can harmonize the visions of different organizations into a united one. I also hope we become more aggressive in showing the rest of the other ethnicities in the UAE the richness of our culture and our soul as a nation.”

________________________________________________________________________________Photography by: Alex Callueng

Read more Illustrado 100 on www.illustradolife.com

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Fashion Photographer

Meticulous and exacting – these two words describe fashion photographer Jef Anog’s work ethos that allows him to churn out some of the industry’s most fabulous and polished imagery.

With his relentless passion for capturing perfect images gaining the trust of a distinguished list of clients in recent years, Jef has done projects for prestigious couture houses of Michael Cinco, Ezra Santos, Mona Al Mansouri and Furne One.  He has also done commercial work for the Apparel Group and EMAAR, and Arab celebrities like Joumana Murad and Halema Boland, among many other names within the region, while his fashion editorials have been featured in numerous leading international glossies in Paris, Singapore, Canada, and the Philippines.

“I believe that every Filipino should elevate their career through their passion,” he says. “Your passions are your legacy. Passion comes from an outpouring of the interests and ideas that make a difference in your life. Finding and pursuing your passion allows you to see your destiny clearly. No one succeeds on their own. You have to bring on your talent to take tasks off your hands so you can actually grow.”

He believes his gift for taking good photographs was given not just for himself but to help those around him. “This brings a tremendous sense of fulfillment,” Jef shares.

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

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Fashion Designer

Michael Cinco’s ingenuity for concocting couture fantasies that inspire one to dream is truly unparalleled, earning him and his brand consistent international acclaim; his gift, however, to fascinate the world – well, that’s just icing on the cake.  Inarguably, he is ‘the’ most notable and prolific Filipino designer on an international scale, of this generation.

Adding to an endless list of A-list celebrities and royalty who have donned his pieces in the past, Michael’s creations were once again brought to the media forefront at the 2019 Cannes Film Festival when Thai-Danish actress and model Sririta Jensen turned heads in two-tiered masterpieces from his ‘Impalpable Dream of Swan Lake’ collection. Creating another iconic red carpet moment was American actress Laverne Cox, who wore a bold orange gown from his same collection at the 2020 InStyle and Warner Bros. Golden Globes After-Party.

Moreover, Michael’s indelible influence on the world of fashion was recently immortalized at the Savannah College of Art and Design, Museum of Art (SCAD). The solo-exhibition in Savannah, Georgia, curated some of Michael’s most opulent signature creations worn by his star-studded clientele – of which include Lady Gaga, Rihanna, and Beyonce.

While Michael continues to outdo himself in ways bigger than before through reinvention that stays true to his awe-inspiring aesthetic, he also brings our country’s creative geniuses to the forefront with him and his work, as a further consolidation of how the Filipino is a global force to be reckoned with.

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

Michael Cinco

Fashion Designer

Building a brand is one thing, but staying relevant and exceeding one’s greatest feats is another. Year after year, revered fashion designer Michael Cinco continues to outdo himself in remarkable ways. In 2018, his sheer gift for fashion was underlined on a global scale yet again.

Amongst the numerous celebrities that donned his creations this year were British singer Leona Lewis, opera superstar Zarina Altynbayena, Quincy Brown at the MTV Movie Awards, and Aishwarya Rai who wore a showstopping gown at the 71st Cannes Film Festival that left the media raving. In the landmark film, Crazy Rich Asians, Kris Aquino, who portrays Princess Intan, is seen wearing none other than Michael Cinco. This stands as a truly symbolic moment, as parallel to what the movie champions, the presence of Michael’s work are yet another testament to Asian excellence.

Adding to his endless list of achievements, Madame Tussauds in Hong Kong enlisted the help of Michael to recreate his grandiose Swarovski embellished royal blue ball gown for Miss Universe 2015 Pia Wurtzbach’s wax figure.  In 2019, he is also set to present a cruise collection inside the biggest cruise ship in Asia and was invited to show his pieces for a private millionaires’ gala in Singapore.  Another gala show in Manila is also in the offing, as well as the launch of the designer’s new more affordable bridal luxe line.

With his unwavering love for art and unparalleled craftsmanship intrinsic to his brand, Michael has undoubtedly played a huge role in elevating not only the field of fashion but also our profile as a people. When asked about his advice to Filipinos, he shares:

“I have my mantra: every morning I wake up and begin each day, I think about my goals, impalpable dreams, and ambitions. I always take the time to give thanks to the people that love me and surround my life. Tell the people closest to you that you love them because words have an enormous impact as they touch the lives of others and strike a verbal contract of accountability.”

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Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography,  Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.

Browse the digital issue of Illustrado 100 Most Influential Filipinos of the Gulf 2018

100 Most Influential Filipinos in the Gulf: Michael Cinco – Fashion Designer

Like his imagination, his career knows no limit. With a name so huge in the fashion industry and a brand so well acquainted with the world’s A-listers and royalty, Michael Cinco continues to inspire fashionistas and Filipinos alike. We asked him what his secret was – Michael voiced: “You have to stay true to yourself and design clothes that you love and want to wear. At the same time, remember that fashion is a business. Know your market.”

With his works lauded on the runway from Dubai, to Manila, New York, London, Miami, Singapore, Los Angeles, Sydney, and then Paris, the red carpets of Hollywood and Cannes, not to mention featured on TV in America, Asia and China’s Next Top Model, as well as countless glossies from pole to pole, Michael Cinco’s dream of becoming a truly global brand someday, seems inevitable.  Inching closer to that aspiration, Michael has recently collaborated with COUTURÍSSIMO – an online brand that sells luxe couture dresses for less, which now has stores in Singapore, Indonesia and now in Manila carrying his prêt-à–porter line.

Amidst of these extraordinary opportunities, Michael notes what keeps him on top of his game, “It’s all about continuously learning over the course of one’s career. I believe that it is important to keep your skills sharp.”  He also remains modest and recognizes the support that allowed him to achieve tremendous feats.  “I always treat my team with so much respect and love. The best lesson I have learned in this business is to accept that there are people who are smarter than me with more expertise with what I’m trying to achieve.  I always try to be humble, ask and learn from them.”

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Photography by: Rozen Antonio

Illustrado 100 was made possible by sponsors: Giordano, Liali Jewellery, Mitsubishi UAE- Al Habtoor Motors, Michael Cinco Couture, Mapúa Institute of Technology, Centro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and GVER – Your Friendly MarketPlace for Sharing

Co-Sponsors: Herschel Supply Co., Rove Hotels, The Medical City – Dubai , Filipino Institute UAE, MPQ Tourism, JAMES Travel and Tours Dubai, Off the Hook Seafood Restaurant, The Original Barrio Fiesta Restaurant – Dubai and Tapa King UAE. 

Read more Illustrado 100 on www.illustradolife.com

The post Michael Cinco – Illustrado 300 Most Influential Filipinos in the Gulf appeared first on Illustrado Magazine - Filipino Abroad.

Community Patron

Adored by many, Madame Yasmine Balajadia Cortes, supportive diplomatic spouse to Consul General Paul Raymund Cortes, has, through the years, given proof to the invaluable capacity of women as effective ambassadors of culture and understanding.

Representing the hard-working, optimistic and inspirational contemporary Filipina, she has been a leader within the Filipino community and the diplomatic corps as the head of the Filipino Ladies of Dubai, and the Vice President of the Diplomatic Ladies Group in Dubai.  Serving under the Philippine Consulate General (PCG) of Dubai and the Northern Emirates, she has dedicated her time initiating and spearheading many cultural initiatives that cultivate and introduce Filipino talent to the rest of the multicultural community in the emirates, in turn also continuing to elevate Filipino presence and morale. Among the notable events, she has espoused art exhibits and stage plays at the PCG, Dubai Dubai Musikahan, the Interschool Debate Competition and other community events.

A proponent of Filipino excellence, Mme Yasmin Cortes constantly encourages her kababayans to pursue individual growth, stating that “One’s development should never be in comparison to other individuals are but more on how they’re able to rise from their previous benchmarks.”

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

Mme. Yasmin Balajadia Cortes

Diplomatic Spouse

“I gauge every duty based on whether or not I can proudly defend it before my children, and how they can perceive these as beneficial to humanity or not.” Spouse of Consul General Paul Raymund Cortes, Mme Yasmin Balajadia Cortes is not only a doting mother of three, but in a broader sense, the genteel nurturing figure serving as a patron endeavoring to constantly uplift and unite the local community with her initiatives under the Philippine Consulate General (PCG) of Dubai and the Northern Emirates.

Leading the Filipino Ladies of Dubai, Mme Yasmin and her team play a crucial role in organizing, planning, and executing cultural diplomacy projects that give voice to the brilliance of Pinoys in the UAE. Having worked tirelessly in the last couple of years, Mme Yasmin and her team have spearheaded some notable endeavors in 2018 as well, including quarterly art exhibits at the PCG, Dubai Dubai Musikahan 4, the staging of the play “Ang Pambansang Litanya ng mga Inang Wala sa Bayan”, Inter School Debate Competition, and other activities which showcase local Filipino artists. All these, on top of supporting the other community initiatives.

Mme Yasmin lives and breathes Filipino excellence and urges her countrymen to do the same.

“Continue improving yourself not on the basis of how one compares to other people or other races, but with the standards and milestones you have set for yourself. One’s development should never be in comparison with how other individuals are, but more on how they’re able to rise from their previous benchmarks.”

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Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography,  Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.

Browse the digital issue of Illustrado 100 Most Influential Filipinos of the Gulf 2018

100 Most Influential Filipinos in the Gulf: Mme Yasmin Balajadia Cortes – Trailblazer

Leading the Filipino Ladies of Dubai, Madame Yasmin Balajadia Cortes plays a pivotal role with her team in organizing, planning and executing most of the cultural diplomacy initiatives of the Philippine Consulate of Dubai and the Northern Emirates.

The charming and hard working spouse of the Consul General together with her team has held numerous successful projects last year, the most prominent of which were Dubai Dubai Musikahan, Ulirang Ama and Ina, painting and photography exhibits, as well as filmmaking workshops for Filipino students which brought often overlooked Filipino talents into the limelight.  Madame Yasmin reflects, “These programs allowed us to reach out to sectors of the community that seem outside the margins of the Filcom’s consciousness.”  She also “Through our programs, we have allowed Overseas Filipinos to bear greater pride in their culture, music, dance, film, photography, and visual art.”

A testament to the modern global Filipina, who is empowered and independent. Madame Yasmin shares her belief in doing her part in nurturing the Filipino community.  She remarks, “The Filipino diaspora is unique in the sense that not only are we spreading the caring reputation of the Filipino people, we are also raising the next generation of global citizens. For this, Filipinos must be proud of themselves, assured that they have a special role in the history of man.”

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Photography by: Alex Callueng

Illustrado 100 was made possible by sponsors: Giordano, Liali Jewellery, Mitsubishi UAE- Al Habtoor Motors, Michael Cinco Couture, Mapúa Institute of Technology, Centro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and GVER – Your Friendly MarketPlace for Sharing

Co-Sponsors: Herschel Supply Co., Rove Hotels, The Medical City – Dubai , Filipino Institute UAE, MPQ Tourism, JAMES Travel and Tours Dubai, Off the Hook Seafood Restaurant, The Original Barrio Fiesta Restaurant – Dubai and Tapa King UAE.

Read more Illustrado 100 on www.illustradolife.com

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